I found an interesting article that used online reviews to measure consumers’ happiness with travel destinations. The article is: Utilizing text-mining to explore consumer happiness within tourism destinations By: Benjamin Garner, Corliss Thornton, Anita Luo Pawluk, Roberto Mora Cortez, Wesley Johnston, Cesar Ayala https://www.sciencedirect.com/science/article/abs/pii/S0148296321005853 The researchers used travel reviews from Yelp.com. They extracted words from … Continue reading Interesting Article On Online Reviews, Happiness and Travel