Inside Fahmeena Odetta's Head

Blog by Fahmeena Odetta Moore. I trust in Almighty God ("But blessed is the one who trusts in the Lord, whose confidence is in him.")

Utils And Usability

Just today, I thought of the utils (utility) concept in economics. I believe it is the satisfaction derived from consuming a good or service. People enjoy (derive satisfaction) from consuming goods such as a burger or shoes.
Consumers often consider the relative satisfaction/utility of goods when making purchasing decisions.

I thought of utils because of my recent review of research/studies on usability. In information technology (IT), researchers measure satisfaction/preference, ease of use, and so on for websites and products. For example, in one article, the researchers tested how consumers would respond to a new idea for banking websites. Would the consumer prefer the new idea, find if more useful? This is all related to the utils concept in economics. The IT approach to measuring user satisfaction may be useful for measuring utils.

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moorefo1

I am Fahmeena Odetta. Sr. IT Consultant who landed jobs at major organizations and worked on assignment at US Government agencies. Past Business Owner. (From my main LinkedIn profile https://www.linkedin.com/in/fahmeenamoore/)

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I am working to be published.

I completed 11 signature assignments – significant papers with original ideas. In one paper, I foresaw specific problems at a major company. In another, I designed a study (with statistical analyses) to explain why videos do not significantly enhance or improve online reviews. I worked alone. My signature assignments available at: https://fahmeenaodettasignaturepapers.tumblr.com.

About THIS BLOG

I created this blog to capture my thoughts and ideas and to practice writing. Why practice writing? I was on a break from my PhD and not writing much. I needed to continue writing regularly – I wrote and submitted weekly assignments/papers.
I also track my mental health using this blog.

I am currently working on publishing my papers in academic journals. Click the ‘paperforpublishing’ tag in the tags section below for my last status update. My main area of specialization is usability/user experience. Click on the ‘usability’ tag to view my posts, including ideas, on usability. If you are here for information on my success research, click on the ‘success’ tag. If you are here for information on my hometown, click on the ‘lindenguyana’ tag.

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Contact me at: moorefo1@gmail.com.

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