I submitted an article for publishing yesterday. I hope the journal accepts it.

I found an interesting article that was all about considering the customer’s satisfaction when designing a product (specifically the product’s appearance, such as color and shape of the product) to increase the likelihood that the customer will purchase the product. The researchers used a Kansei Engineering approach, which focuses on human emotions or emotional needs in determining customer satisfaction. This meant that the researchers focused on affective design, an emotional design or design that satisfies
the customers’ emotions.

Kansei Engineering (KE) is defined as “translating technology of a consumer’s feeling (Kansei in Japanese) of the product to the design elements, which aims to produce a new product based on the consumer’s feeling and demand.” KE is considered “the optimal method of identifying emotional requirements and accounts for the interactions between customers and products.”

Kansei Engineering has been applied in various industries, including the automobile, electrical appliance, construction, and clothing industries. It was first used in the Japanese autombile industry by manufacturers such as Mitsubishi, Mazda, Toyota, and Honda. Some other adopters include Ford, Fiat, and Porsche.

The researchers used the design of a watch to illustrate their KE-filled approach.

I was happy to learn of KE.

The article:

How can manufacturers make decisions on product appearance design? A research on optimal design based on customers’ emotional satisfaction
By: Runliang Dou, Wei Li, Guofang Nan, Xiaoqiu Wang, Yanjie Zhou
https://www.sciencedirect.com/science/article/pii/S2096232021000123