Inside Fahmeena Odetta's Head

Blog by Fahmeena Odetta Moore. I trust in Almighty God ("But blessed is the one who trusts in the Lord, whose confidence is in him.")

Consumer Analytics

I recently updated my research areas in my Research LinkedIn profile. The two changed areas are shown below.

Usability is now Usability and Consumer Analytics. These days, Consumer Analytics is major. I am amazed at the quantity of information collected on the consumer. For example, Google collects lots of personal data on users/consumers of its Gmail service and Maps. Data from Gmail, such as keywords in an email, is provided to Google’s search engine. Maps collects location and other data. An interesting paper on Consumer Analytics is:

Big data consumer analytics and the transformation of marketing
By: S. Erevelles, N. Fukawa, L. Swayne
https://www.sciencedirect.com/science/article/abs/pii/S0148296315002842

, , ,
moorefo1's avatar

Posted by:

moorefo1

I am Fahmeena Odetta. Sr. IT Consultant who landed jobs at major organizations and worked on assignment at US Government agencies. Past Business Owner. (From my main LinkedIn profile https://www.linkedin.com/in/fahmeenamoore/)

Leave a comment

FEATURED

I am working to be published.

I completed 11 signature assignments – significant papers with original ideas. In one paper, I foresaw specific problems at a major company. In another, I designed a study (with statistical analyses) to explain why videos do not significantly enhance or improve online reviews. I worked alone. My signature assignments available at: https://fahmeenaodettasignaturepapers.tumblr.com.

About THIS BLOG

I created this blog to capture my thoughts and ideas and to practice writing. Why practice writing? I was on a break from my PhD and not writing much. I needed to continue writing regularly – I wrote and submitted weekly assignments/papers.
I also track my mental health using this blog.

I am currently working on publishing my papers in academic journals. Click the ‘paperforpublishing’ tag in the tags section below for my last status update. My main area of specialization is usability/user experience. Click on the ‘usability’ tag to view my posts, including ideas, on usability. If you are here for information on my success research, click on the ‘success’ tag. If you are here for information on my hometown, click on the ‘lindenguyana’ tag.

I welcome comments. Submit your comments and feedback at any time. I prefer that you use Facebook for comments, but feel free to comment in any of the blogs or on Twitter.

Contact me at: moorefo1@gmail.com.

Recent Posts

TAGS

7ps alevels allstate ameliaswardlinden auditing autoinsurance caraccident caribbean children competition contractsolutions dailyprompt decisionmaking design Easter economicsandIT fahmeenaodetta favorites feedback food fruit georgetownguyana greentea guyana handhygiene handhygienecompliance HandHygieneTechnologyPaperPublishingPath health healthcare HolyBible hospital international jobsearch lessonsproject lifelessons lindenguyana linkedin MarketingPaperPublishingPath mentalhealth music OnlineReviewPlayersPaperPublishingPath onlinereviews organizationalstructure OrgStructureInnovationPaperPublishingPath orgstructurepaper102022 paperforpublishing PastJobHighlights phd phdlife phdpaper phdresearch plainlanguage poems poemsforpublishing poetry presidentscollegeguyana research resume signatureassignment socialmedia sprainedfoot statistics strandedinnewyork success technicalwritersample technology throwbackthursday travel traveldiary trustinginAlmightyGod UMBC usability vocabulary watookadayschool websitedesign writing writingprompt