In general, my signature assignments are the most important papers I prepared at NCU. But, there is one important paper that was not a signature assignment. That paper was on the design of an e-commerce website. It touched on usability and consumer decision-making. It was the final paper for a course just not called a signature assignment.

The paper was titled ‘Method and Design for a Website Improvement Study.’ The course was the Research Design course I completed in November 2016. I thought the course was very interesting. I learned a lot about different research designs. The professor was tough but I didn’t mind. He helped me to improve my writing.

At first, I wanted to focus on online reviews and decision-making during the course. I decided on online consumer decision-making that involved website design and purchasing decisions. I did not have much time to decide on a topic. In week 1 (right out of the gate), I needed to select a topic to prepare a theoretical framework for a dissertation study. I think it turned out okay.

I enrolled in the Research Design course a short while after the Research Methods course so I had some knowledge of research. I used/applied that prior knowledge. I also applied knowledge from a paper on website design I prepared for another course. For that paper on website design, I briefly reviewed available journal articles on the topic. I discovered that there was a lot of research on website design. Some were very detailed. I reused some of the articles.

I worked really hard on the website improvement paper. I was expected to use the knowledge gained throughout the course in that final paper and I thought I did a good job. I designed a study that involved obtaining users’ feedback on different website designs.

(Video available at: https://fahmeenaodetta.blogspot.com/2023/08/an-important-paper.html)